Im Rahmen der Vorstellung der Quartalszahlen gibt BlackBerry heute eine auf 5 Jahre ausgelegte, strategische Partnerschaft mit Foxconn bekannt. Dabei wird man sich Anfang des Jahres 2014 als erstes auf die Entwicklung eines Gerätes für Indonesien und andere schnell wachsende Märkte fokussieren. Gefertigt werden die neuen Geräte an den Standorten in Mexico und Indonesien.
Originalpressemeldung (Englisch)
Companies Strike Joint Development and Manufacturing Agreement
Indonesia Targeted for First Joint Product in Early 2014
Waterloo, ON – BlackBerry Limited (NASDAQ:BBRY; TSX:BB), a global leader in wireless innovation, announced today that it has entered into a five-year strategic partnership with Foxconn, the world’s largest manufacturer of electronic products and components. The initial focus of the partnership will be a smartphone for Indonesia and other fast-growing markets targeting early 2014.
“This partnership demonstrates BlackBerry’s commitment to the device market for the long-term and our determination to remain the innovation leader in secure end-to-end mobile solutions,” said John Chen, Executive Chair and CEO of BlackBerry. “Partnering with Foxconn allows BlackBerry to focus on what we do best – iconic design, world-class security, software development and enterprise mobility management – while simultaneously addressing fast-growing markets leveraging Foxconn’s scale and efficiency that will allow us to compete more effectively.”
Under the partnership, Foxconn will manufacture products for BlackBerry at facilities in Indonesia and Mexico. BlackBerry will own all of its intellectual property and perform product assurance on devices through the Foxconn partnership, as it does currently with all third-party manufacturers.
“BlackBerry is an iconic brand with great technology and a loyal international fan base,” said Terry Gou, Founder and Chairman, Foxconn. “We are pleased to be working with BlackBerry as it positions itself for future growth and we look forward to a successful strategic partnership in which Foxconn will jointly develop and manufacture new BlackBerry devices in both Indonesia and Mexico for new and existing markets.”
BlackBerry will focus heavily, via internal development, on market segments where its continuous innovations in secure hardware, software and services remain critical and integral to enterprise and government customers. BlackBerry will also drive adoption of its multi-platform BBM (BlackBerry Messenger), deliver real-time, reliable and secure messaging through its Network Operations Center (NOC), and grow its enterprise mobility and mobile device management business through on-premise and cloud-based solutions for cross-platform devices as well as its own.
… Wenn die Geräte schon abgeschrieben sind ist die beste Werbung für BB die Devices an werbewirksame Personen /Unternehmen zu verschenken oder mittels Bestprice zu vergeben. Im Übrigen halte ich das Bold 9900 für das beste Gerät, denn es vereinbart harte Tastatur und Touchscreen und hat ein funktionierendes, funktionales und sicheres Betriebssystem. Ich glaube die Fangemeinde dieser Basis ist groß und ich hoffe das BB das auch mal erkennt und nicht alles auf die BB-10-Geräte legt -> siehe Weihnachtsaktion nur für BB 10. Das sollte mal an die GFs ran.